This job was posted by https://www.azjobconnection.gov : For more information, please see: https://www.azjobconnection.gov/jobs/6473321

::: {aria-expanded="true"} Summary: Under limited supervision,plans, coordinates and supervises the daily operation of the Benson Visitor Center related activities; develops and implements marketing strategies to promote Benson and the area; coordinates efforts with a variety of local, county and state organizations.

Essential Job Functions: The list that follows is not intended as a comprehensive list; it is intended to provide a representative summary of the major duties and responsibilities. Incumbent(s) may not be required to perform all duties listed, and may be required to perform additional, position-specific tasks.

• Oversees the day-to-day operations and staff of the Tourism Center; schedules staff to ensure availability; trains staff to provide a high level of customer service; ensures that the center is fully stocked with area information.
• Encourages, develops, promotes and implements marketing strategies to attract potential tourist visitors to Benson and the area; solicits the support of various groups, organizations and individuals; encourages their participation in tourism events, promotions and tie-ins.
• Works with the Cochise County Tourism Councils Program of Work.
• Plans and assists in the implementation of special events and City dedications.
• Responsible for distribution of print and electronic media promotions; assists in preparing materials and in maintaining the website.
• Investigates funding sources for tourism development; prepares and submits tourism grant funding applications.
• Make presentations to clubs, organizations, and other groups to explain the purpose of tourism and communicate the importance of tourism in the local economy.
• Prepares a monthly report on tourism activities for the City Council.
• Establishes and maintains working relationships with local hospitality industry, local officials, media and regional and state tourism organizations.
• Assists in development of the annual tourism budget.
• Informs the Arizona State Department of Tourism and other interested parties of all tourism activities in the Benson area, and keeps website calendar of events updated.
• Maintains records of attractions, brochures, special information packets, tourism packets, and promotional giveaways.
• Maintains tracking system to determine economic impact and return on investments.
• Represents the City at regional and state conferences as time and budget allows and works with multi-county organizations and other tourism related entities.

Required Knowledge and Skills:

• Knowledge of operational characteristics, services and activities of a Visitor Center and Tourism planning program.
• Knowledge of components of the travel industry, including visitor demographics.
• Knowledge of principles, methods and techniques of marketing and promotion.
• Knowledge of budget development and monitoring.
• Skill in operating computer and utilizing rudimentary software.
• Skill in providing administrative and professional leadership and direction to subordinate staff.
• Skill in communicating clearly and effectively, both orally and in writing.
• Skill in preparing and presenting clear and concise administrative reports.
• Skill in establishing and maintaining effective working relationships with City staff and other officials, other government officials, community groups, the general public and media representatives.
• Skill in developing a comprehensive marketing strategy for tourism operations.

Education and Experience

• Bachelors degree in Public Relations, Marketing or Business Administ ration and five (5) years professional experience in tourism, promotion, marketing or a related function.
• State of Arizona drivers license.

Environmental Factors and Conditions/Physical Requirements:

• Work is performed mostly in office settings; some outdoor work is required for special events; hand-eye coordination is necessary to operate computers and various pieces of office equipment.
• Frequently requires sitting, talking and hearing; occasionally requires walking; frequently requires using hands to finger, handle, or feel objects, tools, or controls, and to reach with hands and arms.
• Occasionally requires lifting and/or moving up to 50 pounds; requires close vision and the ability to adjust focus.
• Occasionally work is performed in outside weather conditions; work may bring exposure to moving mechanical parts and in high places; the noise level is usually moderate.

Equipment and Tools Utilized:

Requires frequent use of personal computer, including word processing and spreadsheet programs; calculator, telephone, copy machine and fax machine. :::