Job Information
The Boston Consulting Group Senior/Lead Growth Architect (Marketing / B2B Salesforce) - BCG X in Summit, New Jersey
BCG X is the tech build & design unit of BCG. Turbocharging BCG's deep industry and functional expertise, BCG X brings together advanced tech knowledge and ambitious entrepreneurship to help organizations enable innovation at scale. With nearly 3,000 technologists, scientists, programmers, engineers, and human-centered designers located across 80+ cities, BCG X builds and designs platforms and software to address the world's most important challenges and opportunities. Teaming across our practices, and in close collaboration with our clients, our end-to-end global team unlocks new possibilities. Together we're creating the bold and disruptive products, services, and businesses of tomorrow.
- Be the authority within a multi-disciplinary team to determine the optimal strategy to identify highest value use cases to unlock GTM across Marketing and Sales
- Lead growth strategy, execution, and optimization for clients during digitally-centric project work
- Own multi-channel growth strategy based on marketing, sales, pricing, and digital self-service
- Define, execute, analyze, and optimize sophisticated Salesforce technical use case focused on pilot to scale mapping to quantitative impact
- Collaborate with growth leadership and drive growth strategy documents, frameworks, and guidelines for internal and external use
- Convert insights into action. See customer acquisition & retention process through from ideation to execution
- Define and validate core KPIs and unit economics, such as acquisition, retention, share of wallet, win rate, ROI and LTV to drive the business
- Build on BCG's differentiation by building truly unique capabilities around media, technology, customer journey, and Growth operating models
- Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity
- 3 - 8 years of professional experience in industry, consulting, or function
- Strategy and planning, plus hands on experience with Salesforce as well as other GTM tools like Marketo, Eloqua, etc.
- Expert knowledge of CRM adjacent tools like Excel, Google DialogFlow, Amazon Lex, and other Salesforce ISVs
- A proven track record of personal success and ambitious undertakings
- A passion for B2B sales, driving customer adoption, bringing products to market, and scaling digital products and services
- Entrepreneurial spirit to help us shape our growth initiatives and company
- Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
- Previous Sales delivery experience focused on user acquisition, retention and other growth levers proliferating B2B facing digital products and services
- Expert communication, presentation, and material preparation skills required
- Previous experience at a professional consulting company highly desired
- Master's degree in marketing, business, or a related field
- Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
- Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
- Dental coverage, including up to $5,000 (USD) in orthodontia benefits
- Vision insurance with coverage for both glasses and contact lenses annually
- Reimbursement for gym memberships and other fitness activities
- Fully vested retirement contributions made annually, whether you contribute or not
- Generous paid time off including vacation, holidays, and annual office closure between Christmas and New Years
- Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
The Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.